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  1. IE-NEC Green ICT Day promotes eco-technology opportunities for the future

IE-NEC Green ICT Day promotes eco-technology opportunities for the future

NEC Collaborates with IE Singapore to work with local SMEs to advance “green” industry

SINGAPORE, 8 July 2010 – NEC Asia Pacific ("NEC APAC"), a leading IT and network solutions provider and systems integrator based in Singapore, and a wholly owned subsidiary of NEC Corporation (HQ: Japan), is collaborating with International Enterprise Singapore (“IE Singapore”) and local small and medium enterprises (SMEs) to promote green technologies of the future. Today, IE Singapore and NEC APAC organised a seminar for industry experts to share their industry knowledge of the emerging global green economy.

The growing awareness and need for environmental protection and the resulting “green consumerism” worldwide have influenced governments and businesses to review their current consumption patterns and processes. IE Singapore has also identified Green ICT as a growing area of strength. Strong focus has been placed on building management solutions, e-services, and transport & logistics as promising areas within Green ICT where companies can contribute to globally.

According to a recent study commissioned by the British Government, the value of the growing global green economy in 2008 stood at US$8.97 trillion. Considering Singapore’s ICT industry was valued at $62.74 billion in 2009 [1] alone, up from $58.10 billion in 2008, green ICT solutions looks set to become increasingly important for this industry in the years to come.

In line with this growing global trend towards green technologies, NEC aspires to stay ahead of competition, to grow beyond its boundaries and towards its Group Vision 2017 [2], and to address climate change and environmental protection as listed in its Environmental Management Vision 2010 of reducing its net carbon dioxide emissions to zero in FY2010 [3].

To achieve this, NEC has positioned itself to lead in the energy and smart grid business by harnessing its expertise and strengths in IT and network solutions, R&D and its innovative technologies. Till date, NEC has developed several “green” IT products and solutions, such as “NEC ECO-center” and “Real IT Cool Project” (database centres), bio-plastics (plastic made from biodegradable plant materials), electric vehicles and automotive lithium-ion batteries, and smart grid solutions.

Mr Kiyofumi Kusaka, CEO, NEC APAC remarked, “NEC has been progressively moving towards creating “greener” products and solutions while minimizing our inputs (using less resources or using biodegradable ones) and outputs (creating less emissions and pollution), and through small but gradual actions like these, we hope to play our part for the environment. Singapore is an important market for us in the Asia Pacific and we hope to partner with local SMEs through IE Singapore to bring our latest green technologies and solutions into other markets in this region”.

As the lead agency under the Ministry of Trade and Industry promoting the overseas growth of Singapore-based enterprises and international trade, IE Singapore’s role in this effort is to support collaborative relationships with Singapore-based companies like NEC APAC. Among IE Singapore’s assistance framework, partnerships can be formed through IE Singapore’s International Partners (iPartners) programme to catalyze international alliances between Singapore-based companies.

“We are heartened to note that businesses are increasing Green practices into their business strategy. IE Singapore has also set up a Green Programme Office (GPO) earlier this year to drive Green initiatives within our organization. We hope IE Singapore’s assistance will provide inroads for Singapore-based companies to export their Green ICT solutions globally. To further shed light on this issue, IE Singapore is also happy to share the findings of a recent study that analyses the provision of Singapore companies’ Green ICT solutions and how they can contribute to overseas markets,” said Mr. Yew Sung Pei, Assistant Chief Executive of IE Singapore.


[1] Infocomm Development Authority of Singapore (
[2] NEC Group Vision 2017: To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the Earth.
[3] FY2010 is from April 2010 - March 2011.

About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

About NEC Asia Pacific Pte Ltd
NEC Asia Pacific, a wholly owned subsidiary of NEC Corporation (HQ: Japan) based in Singapore, is NEC’s regional headquarters for Asia Pacific, providing regional sales and services support and consultancy for world-class identity solutions, enterprise turnkey implementation of mission-critical systems, project management, business process outsourcing and maintenance services in South and Southeast Asia, and Oceania.

NEC provides an extensive portfolio of solutions and services integrating the best-of-breed technologies available for the government, financial, retail and hospitality, telecommunications, manufacturing and other business verticals. Being a leading global technology provider and systems integrator, NEC creates solutions on global identity, RFID, enterprise server, unified communications and multimedia display, which are supported by NECare Service Centres.

In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also embarks on corporate social responsibilities (CSR) initiatives to support and “make a difference” to the Nature (environment), Education and Community. For more information, please visit

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2010 NEC Corporation.

About International Enterprise Singapore
International Enterprise (IE) Singapore is an agency under the Ministry of Trade and Industry spearheading the development of Singapore’s external economic wing.

Our mission is to promote the overseas growth of Singapore-based enterprises and international trade. With a global network in over 30 locations and our “3C” framework of assistance – Connections, Competency, Capital, we offer services to help enterprises export, develop business capabilities, find overseas partners and enter new markets. At the same time, we work to position Singapore as a base for foreign businesses to expand into the region in partnership with Singapore-based companies.

Please visit for more information.

Press Contacts at NEC Asia Pacific:
Ms Masako Hirano
DID: +65 6379 2570
Mobile: +65 9018 6652
Email :

Ms Eliza Lim
DID : +65 6379 2571
Mobile : +65 9615 7590
Email :

Press Contacts at IE Singapore:
Ms Denise Nah
DID: +65 6433 4738
Mobile: +65 9476 9971