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  1. NEC Asia Pacific launches new solutions for digital content distribution

NEC Asia Pacific launches new solutions for digital content distribution

Latest technologies showcased at “ Digital Signage World Asia 2010” and “Kiosk & Self Service World Asia 2010” exhibitions

SINGAPORE, 9 November 2010NEC Asia Pacific (“NEC APAC”), a leading IT and network solutions provider and systems integrator based in Singapore, and a wholly owned subsidiary of NEC Corporation (“NEC”; HQ: Japan) is launching a suite of new products and solutions at the “Digital Signage World Asia 2010” and “Kiosk & Self Service World Asia 2010” (Suntec Singapore, Exhibition Hall 404, booth C19 and A13), to cater to a growing digital content distribution market in the Asia Pacific.

The digital signage display market is expected to see robust growth from its current size through 2012, due to falling prices of digital signage hardware and the growing popularity of LCD displays over plasma screens[1].

Shifting attention from traditional mass media towards Digital Signage medium
With the increasing reliance on the Internet and growing demand for real-time information on-the-go, traditional mass media as an advertising medium has seen steady decline over the years. Instead, retailers are now seeking alternative advertising mediums to deliver engaging content that is relevant to the specific target audience, at the right place, at the right time, thus fuelling the demand for digital signages. Digital signage solution, which can capture the right audience via intelligent viewer analysis system, is a highly customer-centric medium that can influence customers’ shopping behaviour at the point of purchase. Additionally, digital signage sets itself apart from the traditional Point-of-Purchase (POP) advertisements by its ability to dynamically adapt its content as and when relevant to the changing customer profiles, wherever the customers may be in the particular retail location.

“Leveraging on NEC’s avant-garde technologies and products in this field, NEC APAC has developed and customized its solutions to cater to the local needs and requirements of the Asian market and customers. NEC’s digital signage and interactive kiosk solutions bring about great convenience to both the retailers (system-owner) as well as the end-user customers, who will benefit from the convenience of real-time information. Companies can also boost their marketing efforts through the use of digital signage or interactive kiosk solutions to improve their customer relationship management. NEC APAC has till date, successfully deployed digital signage and interactive kiosk solutions for several public and private enterprises across various sectors in Singapore and the region.” said Mr Kiyofumi Kusaka, CEO, NEC Asia Pacific.

The new NEC products and solutions to be featured for the first time in Singapore include:

·LED monitor: NEC LED-06AF1 (refer to press release "NEC Expands its Digital Signage Portfolio with LED Modules" for details)
·LCD display: NEC X462UN (refer to press release "NEC Display Solutions Enhances Ultra-Narrow LCD Display With New Features" for details)
·NEC Digital Signage Solutions: PanelDirector - with NEC FieldAnalyst for Gate & Signage
·Interactive kiosk solutions: Ticketing & Payment Kiosk, Membership Registration Kiosk, and Queue Management Kiosk

NEC’s digital signage solutions are equipped with content management software “NEC PanelDirector”, can be combined with NEC’s FieldAnalyst, which allows visitor attributes such as age, gender and people count to be analyzed automatically by communicating with the digital signage system. It enables total number of people interested in a particular corresponding advertisement to be analyzed automatically, empowering administrators to improve contents based on the “PDCA” (“Plan, Do, Check, Action”) cycle, allowing for speedy and efficient information collection of customer analysis.

Interactive kiosk solutions provide end-users with self-service access to specific products and/or services. Such systems allows a service-provider to offer uninterrupted 24/7 services, thus greater convenience to its end-customers; while achieving better time and resources management and minimizing costs without having to run 24/7 operations. To cater to such business needs, NEC APAC has designed and built various interactive kiosks across several industries with varying user profiles and needs.

For sales and technical enquiries on NEC’s solutions, please contact or call (+65) 6278 1818.


[1] Frost and Sullivan: “Thought Leadership Paper - Digital Signage” 

About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at

About NEC Asia Pacific Pte Ltd (NEC APAC)
Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as provides outsourcing and managed services.

To leverage on its technological expertise in the field of public safety, NEC APAC has established a regional competency centre (public safety) to expand its capabilities and expertise to support businesses in the Asia Pacific region.

In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also embarks on corporate social responsibilities (CSR) initiatives to support and “make a difference” to the Nature (environment), Education and Community. For more information, please visit

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2010 NEC Corporation.

Press Contacts at NEC Asia Pacific:
Ms Masako Hirano
DID : +65 6379 2570
Mobile : +65 9018 6652
Email :

Ms Eliza Lim
DID : +65 6379 2571
Mobile : +65 9615 7590
Email :