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NEC Provides Digital Signage for UNIQLO’s Largest Global Flagship Store, “UNIQLO New York Fifth Avenue”
Tokyo and New York, October 17, 2011 – NEC Corporation (NEC; TSE: 6701) and NEC Display Solutions, Ltd. announced today the provision of digital signage solutions for Fast Retailing Co., Ltd., and their new global flagship store, “UNIQLO New York Fifth Avenue” and UNIQLO's third largest location in the city, “UNIQLO New York 34th Street.”
NEC provides the stores with approximately 430 displays, such as the large quad multi-display, consisting of innovative 46-inch ultra-narrow displays (*1), and its content distribution systems. The digital signage automatically displays UNIQLO advertisements, including products and models, which contributes to the contemporary atmosphere of the stores and reduces costs for paper-based advertising such as posters.
This digital signage and content are remotely controlled at UNIQLO’s data center in Japan, while NEC’s content distribution system enables flexible content distribution to each store throughout the world. NEC takes a role in the operation of the digital signage systems as well through a private cloud computing environment.
NEC can also provide “PanelDirector,” a total digital signage service solution that capitalizes on NEC's advanced face recognition and audience measurement technologies to create and deliver content and services.
Furthermore, NEC and MIRACLE LINUX CORPORATION (*2) jointly developed a new Linux based set-top-box (STB) that enables the smooth display of animated content on multi-displays as one single image. The quad multi-display consists of 46-inch ultra-narrow displays that seamlessly deliver customized advertisements.
NEC believes its highly evaluated digital signage know-how and capability as a total solution provider resulted in its selection for this project by First Retailing Co., Ltd.
"As one of FAST RETAILING's global partners, we are proud to have met their high standards and to work together to deliver a truly unique and powerful enterprise solution to grow their business,” said Masaru Takaishi, General Manager of the Telecom and Contents Solutions Division at NEC Corporation. "With NEC's vast experience in providing support to our clients in the retail industry, we are confident that UNIQLO will be able to maximize their customers’ store experience via our digital signage solutions."
NEC has already delivered more than 1,000 panels to UNIQLO’s main global branches such as, “UNIQLO Central World Store” in Thailand, “UNIQLO Gangnam” in Korea and the biggest UNIQLO branch in Tokyo, “UNIQLO Ikebukuro Tobu Store.” Looking forward, as First Retailing Co., Ltd. aims to continuously increase its global presence, NEC also seeks to contribute to their ongoing expansion.
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Note:
(*1) “MultiSync X461UNV” display. Bezel width during multi-display: 6.7 mm (left/top 4.3mm, right/bottom 2.4mm) and screen-to-screen 7.3mm (left/top 4.6mm, right/bottom 2.7mm).
(*2) MIRACLE LINUX CORPORATION’s “Embedded MIRACLE Digital Signage Edition” is provided for Linux OS and playing software.
About MIRACLE LINUX CORPORATION: https://www.miraclelinux.com/jp
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.
About FAST RETAILING CO., LTD.
http://www.fastretailing.com/eng/
NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2011 NEC Corporation.
PRESS CONTACTS:
NEC Corporation
Mari Takahashi
+81-3-3798-6511
NEC Asia Pacific
Masako Hirano
+65 6379 2570
Eliza Lim
+65 6379 2571
