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Blue Bird Prepares to Launch Interactive Taxi Entertainment to Enrich Passengers’ Experience Supported by Four Global Technology Companies, Blue Bird Taxi Prepares to Provide in-Taxi Entertainment

Jakarta, October 21, 2014 – Blue Bird Taxi passengers will soon be able to entertain themselves with movies and music when they are stuck in Jakarta’s notorious traffic jams – thanks to technology provided by four global technology giants Microsoft, NEC, Intel and Acer.

 

Currently, Blue Bird collaborates with the four giant IT companies to develop the concept of Interactive Taxi Entertainment (ITE). ITE is an interactive in-taxi application, where passengers will be entertained with desirable entertainment. ITE could enrich customer’s experience while commuting, albeit being stuck in traffic.

 

“Jakarta commuters are always caught in traffic.. This is the reason Microsoft is proud to work with Blue Bird Taxi alongside with other technology companies to transform today’s challenges into commuting with much comfort, through the introduction of the Interactive Taxi Entertainment,” said Microsoft Indonesia President Director Andreas Diantoro at the preview of the service on the first day of TechDays 2014.

 

In the TechDays 2014, Blue Bird and all related partners will present the preview of the ITE and it’s future plans in the pipeline with regards to ITE development concept, which is still in progress currently.

 

“At Blue Bird we always try to bring innovative services to our passengers and the ITE, which is powered by the Microsoft Windows Operating System is an example of how we enrich our passengers’ experience,” said Blue Bird Group President Director Noni Purnomo. She added that ITE is a good interaction medium, where passengers can use technology to find entertainment and fulfill their needs. At the same time, ITE also gives benefits to other businesses, as the latter are able to place their advertising material in this application, as long  as it is align with Blue Bird’s vision and mision.

 

Affirming ITE’s capability in becoming a good interaction medium, Channel Business Director Intel Indonesia, Harry K. Nugraha, said that passengers can be assured of quality sound and stable video through the ITE because it is powered by a 1.8GHz Intel Atom Z3740 processor Bay Trail-T Quad-core. “Computing performance offered by Intel Atom Bay Trail Processor enables multiple ITE applications to be used simultanrously. This provides the best computing experience for users.”

 

Eko Widianto, General Manager Acer Indonesia, said that during the trial period, passengers will enjoy the ITE through the Acer Iconia Tablet W4, an 8-inch Windows 8.1-tablet that equipped with Zero Air Gap, a technology that eliminates light reflections that can be distracting in a taxi moving in bright sunlight.

 

"We are excited to support the development of this ITE application, the first of its kind in Indonesia,” said Eko.

 

The ITE is also powered by NEC Live application, a technology that integrates advertising and interactive functions. Takayuki Kano, President Director PT NEC Indonesia, proclaimed "The development of the ITE is still at an early stage. Going forward, NEC Live applications will be equipped with e-payment services, GPS (location based features), and other interesting features.”

 

Noni added that when ITE development has been finalised, it will be introduced to other cities in Indonesia.

 

Mobile First, Cloud First Experience and Digital Life Helps Create Comfort to Passengers

 

Talking about ITE applications development, according to Lucky Gani, the Business Group Head, Windows Division, Microsoft Indonesia, ITE  provides a rich experience to taxi passengers. The use of the Windows Operating System as a platform means easy integration between hardware and applications. This is the hallmark of successful colllaboration between Microsoft and BlueBird.

 

"We will continue to develop this application in accordance with the plans and the timeline that has been set, so in the end we can apply ITE to the entire Blue Bird fleet throughout Indonesia," Lucky said.

 

-End-

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. For news about Microsoft in Indonesia, join the conversation on Twitter.  Follow us @MicrosoftID

 

 

About Blue Bird Group

From a humble beginning of just 25 taxi cabs in 1972, Blue Bird Group has gone through numerous trials and extensions to reach a current fleet of around 28,904 fleets. Serving more than 8.5 million passengers per month across the country, Blue Bird Group’s line of services encompasses a broad range of spectrum, from regular taxis (Blue Bird & Pusaka) up to executive taxi (Silver Bird),  limousine & car rental (Golden Bird), charter bus (Big Bird), Logistic (Iron Bird Logistic), Industry (Restu Ibu Pusaka-Bus Body Manufacturing & Pusaka Niaga Indonesia), Property (Holiday Resort Lombok & Pusaka Bumi Mutiara), Supporting Services (Hermis Consulting-IT SAP, Pusaka Integrasi Mandiri-EDC, Pusaka GPS, Pusaka Buana Utama-Petrol Station) and Heavy Equipment (Pusaka Andalan Perkasa & Pusaka Bumi Transportasi).

 

About Acer Indonesia

Acer Indonesia started its operation in Indonesia in 1998 and now has been the market leader in the Indonesia PC industry. Acer recorded a strong growth in Indonesia; Acer Indonesia has been the No.1 Notebook brand and No.1 PC Brand in Indonesia for 8 and 6-consecutive years (IDC PC Tracker & Gartner Inc.). The leadership is proven with numbers of awards received by Acer as the most widely used Notebook and PC brand by the Indonesian. Amongst the prestigious awards received were: Top Brand Award, Indonesia Best Brand Award, No. 1 Customer Service for Notebook category and Indonesian Customer Satisfaction Award. Acer Indonesia’s strong customer service support in social media has also received The Most Socially Devoted Brand on Facebook, in Electronic Category by www.socialbakers.com. Acer is committed to establish a borderless engagement with its users across Indonesia through wide coverage of after sales service at 58 cities with 69 locations in Indonesia, Acer Contact Center 500155 (local tariff) and 24//7 Social Support.

 

About INTEL

Intel (NASDAQ: INTC) si the world’s leader in computing innovation. The company designs and builds important technology that becomes the foundation of world’s computing devices. As the leader, in corporate social responsibility and sustainability, Intel also produces the world’s first “free of conflict” microprocessors that is available commercially. Further information about Intel is available at newsroom.intel.com and blogs.intel.com and the efforts to be free conflict at conflictfree.intel.com. Intel and Intel logo are trademark of Intel Corporation in USA and other countries. *Other name and trademark can be claimed by others.

 

About PT NEC Indonesia

NEC first established its Jakarta Representative Office in 1968. Through the years, PT NEC Indonesia recognized the importance of instituting telecommunications infrastructure for the country and has introduced several NEC technologies and solutions. This has resulted in PT.NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry. Today, with its headquarters in Jakarta and 20 other offices located in various parts of Indonesia, PT NEC Indonesia continues to play a significant role in providing total telecommunications and IT business solutions to its customers in the government and enterprise businesses.

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