NEC unites its Asia Pacific subsidiaries under NEC Asia PacificNEC Asia Pte Ltd rebrands as NEC Asia Pacific Pte Ltd

SINGAPORE, 1 APRIL 2010 – NEC Asia, a leading IT and network solutions provider and systems integrator based in Singapore, and a wholly owned subsidiary of NEC Corporation (HQ: Japan), announced that it has been identified as one of the five key regional headquarters by NEC Corporation, and thus will undergo a name change to become “NEC Asia Pacific Pte Ltd” (“NEC APAC”) with effect from 1 April 2010.

This exercise is in accordance to the “One NEC” concept listed in the Mid-Term Growth Plan [1] set by NEC Corporation, which seeks to realign and integrate its regional subsidiaries so as to establish a stronger presence in their respective regions. Asia Pacific, being one of the five key growth areas identified under this Plan, will cover nine countries including Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam. NEC Asia’s CEO, Mr Kiyofumi Kusaka, will be the CEO for NEC APAC.

NEC APAC will focus on business expansion and growing the Asian market by harnessing on the cloud and services wave; establishing greater synergy between the NEC subsidiaries in these countries; creating more opportunities for cross-sharing of knowledge and expertise through “competency centres”; and expansion through acquired resources and alliances. NEC APAC is also looking at expanding its suite of solutions, and penetrating into existing and new markets in this Asia Pacific region. The combined entity will result in greater ease of control over operations and facilitate compliance for financial reporting purposes.

“NEC aspires to stay ahead of competition, to grow beyond our boundaries and towards our Group Vision 2017 [2]. I believe our customers in this Asia Pacific region will be able to appreciate and benefit from our combined expertise, knowledge and leading technology that we bring across as a One NEC company.”, remarked Mr Kiyofumi Kusaka, CEO, NEC APAC.

Reference:
[1] The Mid-Term Growth Plan was announced by NEC Corporation on 25 February 2010.
[2] NEC Group Vision 2017: To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the Earth.

About NEC Corporation
NEC Corporation has devoted more than 100 years of technological innovation to serving people around the world. The NEC Group’s concept of a “C&C Cloud” integrates Computers with Communications and provides services that contribute to the advancement of society, individuals and business. NEC combines IT and network technologies to deploy solutions with the scalability, capability and affordability to meet the complex and ever-changing needs of business and to empower society. For additional information, please visit the NEC website at: http://www.nec.com.

About NEC Asia Pacific Pte Ltd
NEC Asia Pacific, a wholly owned subsidiary of NEC Corporation (HQ: Japan) based in Singapore, is NEC’s regional headquarters for Asia Pacific, providing regional sales and services support and consultancy for world-class identity solutions, enterprise turnkey implementation of mission-critical systems, project management, business process outsourcing and maintenance services in South and Southeast Asia, and Oceania.

NEC provides an extensive portfolio of solutions and services integrating the best-of-breed technologies available for the government, financial, retail and hospitality, telecommunications, manufacturing and other business verticals. Being a leading global technology provider and systems integrator, NEC creates solutions on global identity, RFID, enterprise server, unified communications and multimedia display, which are supported by NECare Service Centres.

In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also embarks on corporate social responsibilities (CSR) initiatives to support and “make a difference” to the Nature (environment), Education and Community. For more information, please visit www.nec.com.sg

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2010 NEC Corporation.

PRESS CONTACTS:

Masako Hirano
NEC Asia Pacific Pte Ltd
+65 6379 2570
M-Hirano@NEC.com.sg

Eliza Lim
NEC Asia Pacific Pte Ltd
+65 6379 2571
eliza@nec.com.sg